Case Studies

Deeper-dives into significant problems my team members and I successfully solved, our hypothesis and learnings along the way.

Increasing Conversion by Lowering Risk on Hot Rate Hotel Deals

Learn how we innovated on the aging Hot Rate Deals product model using anchoring for a more appealing and intuitive customer experience and increased trust and conversion by introducing enhanced product content.

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Improving UI Cohesiveness, Team Efficiency, and Speed to Market with Design Systems

Learn how we increased cohesiveness of Hotwire’s design language across touchpoints, team efficiency and speed to market, by Design Systems education, cross-functional workshops, improved design tooling, and enhanced workflow process.

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